1,000 Fashion blogs and how they rank

There are thousands of fashion blogs serving many different purposes. Some are purely vanity pages, some are more like personal wardrobe diaries, some are serious commentary about the fashion zeitgeist.

Which of these blogs are useful for fashion marketers? And when are they useful? And what are they worth?

These are key questions that we set out to answer.

The data shown below in this post is a first installment of this analysis. We located 1,000 fashion blogs, more or less randomly, and ranked them according to an established internet ranking tool.

We have more analysis underway and entertain a fantasy of locating all fashion blogs (it won’t happen). But the purpose is to provide something useful to marketers and we are getting close.

Some caveats:

• Again, this should be taken as a random list of 1,000 blogs; it is not the “top 1,000″, it’s the “random 1,000″.  We estimate there are 5-10,000 fashion blogs out there and we are after all of them.
• There are occasional sites here that are part of a larger website that contains a section that is a fashion blog; from a marketing perspective these may require different handling
• The ranking numbers are generally pretty reliable, however, there are occasional results that seem to have an error; we are in communication with the analytics vendor about this

We are also working on collecting data so that targeted keywords can be used to filter the list.  The purpose being to locate the blogs that are oriented to particular market segments.

Explanation of the data:

• Domain Authority – Relative value, i.e., popularity, of the domain name, eg., style.com.  This is a logarithmic scale so 90 is much higher than 80.  Note that blogs that are hosted by large blog hosts, such as blogspot.com, carry a domain authority of the  blog host which is a poor indicator of that particular blog’s value.  It is better to refer to the Page Authority for such blogs.
• Page Authority – Relative value, i.e., popularity, of the particular page – typically the home page in this list.   This is also a logarithmic scale. This is typically the best single measure of a blog’s value.
• External Links – The number of other pages on the web outside of the blog’s domain that link to this particular page.

Domain and Page Authority are primarily determined by how many other websites link to the website in question, and how “authoritative” those other websites are.  This measurement attempts to mimic the calculations that the major search engines such as Google use when determining which websites to show first when users search.

If you are a blogger and are not on this list, feel free to contact us and we will include you in the next edition.

To all you fashion marketers, if there is other data you think would be useful here, please let us know and we will try to include it.

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