Designers

You can sell more clothes online, and make more profit, than you ever will in retail stores.

If you sell online, how do you sell more?
If you don’t, should you? Directly, indirectly, affiliates?
Either way, how do you build more brand awareness online?

Selling Online

The five magic steps of online sales:

• Get them to come to your website.
• Convince them to buy.
• Convince them to spend a little more.
• Get them to come back.
• Get them to send their friends.

The four magic ingredients of online sales content:

• Emotional connection
• Credibility
• Trust
• Social proof

The fourteen channels to get people to your shopping cart:

• Better call for this one!

Seriously, marketing is so much more complicated than even ten years ago. There is not a company in the apparel industry that isn’t leaving money on the table because of lost sales opportunities – there’s too much to do and it’s changing too fast.

But that doesn’t mean you can’t use these technologies to start increasing your profits and brand recognition – absolutely you can.

There are literally thousands of websites selling clothes online.

How do you get people to find you?  Will Google send shoppers to you?  Should you advertise online?  Can you get a Facebook following?  Should you tweet away your day on Twitter?  Should you do something with mobile apps?  What about the thousands of fashion bloggers out there?

When they arrive at your website what are you doing to convince shoppers to make a purchase?  Are you reducing the perceived risk all online shoppers face, especially apparel shoppers?  Should you make special offers?  Do your visual elements fit the psychographics of the visitors you target?  What emotional connection do you create?  How well does your website pass the four most crucial usability tests for apparel businesses?

The questions go on and on.

The big online shops spend hundreds of thousands of dollars addressing these questions.  Why?  Because it’s worth it!

Holijoli is one of the few firms that specializes in online marketing for apparel businesses.  What makes us unique is the combination of experience with technology, marketing, and the apparel industry.

Turn your online marketing over to us and we will drive more buyers to your site, increase their purchases, build your customer base and loyalty and help you make more money.

Check out the ongoing stream of resources and analysis we make available to fashion marketers.      The research and analysis is never ending as the online shopping world for apparel evolves at rapid speed and will continue to do so for the foreseeable future.

Give us a call or write an email for an informal discussion about making Holijoli your number one sales rep.