Internet and mobile marketing for fashion and apparel
New Product Survey
Have you ever wondered what the complete online apparel universe looks like?And where your online store fits in? And where there are threats? And where there are new opportunities? |
Help us evaluate our new product prototype by filling out the form below and we will give you free access to all beta versions.
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Forrester Research estimates that 10% of the $180 billion U.S. apparel market occurs online, and that this will grow by 60% over the next five years.
A lot of money is at stake and this is a totally different ballgame than selling in retail stores and catalogs.
Monitoring the competition and the market influencers is more complex than ever, but also more possible. With technology such as crawling and semantic analysis tools new opportunities are available to gather and comprehend huge amounts of data never before available.
Fashion companies can respond quickly and intelligently to marketplace changes by taking such actions as:
- adjusting pricing
- adjusting merchandising mix
- creating rapid response promotions
Holijoli is exploring the interest its customers have in gaining access to highly current online competitive and media analysis through an online database and a series of reports.
Following are some ideas we are working on. Please let us know your interest level in any of these and if there is other information you are interested in obtaining.
- Which online stores sell competitive products and at what price?
- What keywords your competitors target in their ads?
- How you and your competitors stack up against search terms that customers actually use?
- Who all your potential competitors are?
- How the overall online product mix compares to what customers search for?
- How your competitors achieve their Google rank?
- Which bloggers write about topics of interest to you?
- What topics and keywords actually make it into the fashion media and link to competitors’ sites?
Holijoli helps apparel companies create online marketing success - increased profit, improved visibility, expanded market reach, better customer relationships. Our talents lie in the area of technology, communication and strategy.
Holijoli was founded in 2009 by Steve Kilner who brings an unusual combination of career experience as a longtime Silicon Valley software entrepreneur, a one-time owner of a women's apparel business, and a marketing consultant specializing in copywriting, messaging and branding.
Steve Kilner
