Holijoli helps apparel companies create online marketing success - increased profit,
improved visibility, expanded market reach, better customer relationships. Our
talents lie in the area of technology, communication and strategy.
Holijoli was founded in 2009 by Steve Kilner who brings an unusual combination of
career experience as a longtime Silicon Valley software entrepreneur, a one-time
owner of a women's apparel business, and a marketing consultant specializing in
copywriting, messaging and branding.
The most recent Nielsen survey of online shopping behavior showed 40% of Americans purchased clothing online in the past three months.
People made their purchasing decisions overwhelmingly on the basis of search engine results or word of mouth - in online terms, social media.
In the past 12 months over four billion Google searches have been done for clothing and accessories.
The bottomline: sales of billions of dollars of clothing are determined by search engine optimization, online social networks, and website conversion practices.