Internet and mobile marketing for fashion and apparel

Selling Apparel on Amazon’s New We...

Amazon’s online success is well known – 105 million customers last year and revenue approaching $20 billion. Amazon has long provided a web store feature where third parties can sell merchandise.  They have now begun rolling out a new version of the Amazon webstore with features that should be particularly valuable to online apparel  marketers. For larger sellers one notable feature of Amazon is their massive scalability.  You will not outgrow their system.  Amazon is making their technological prowess widely available and easily accessible and affordable as a...

Facebook, Online Marketing, 2010...

In a just released survey of 268 businesses, 91% said they plan to maintain or increase their online marketing budgets for 2010. The focus for online spending this year is clearly social media, with 73% of respondents stating that they will give it more priority than last year. In the survey, performed and made public by Isite Design, online marketing objectives for businesses were most commonly such statements as: “Increase sales” “More leads” “Stay afloat” “Global roll out of social media” “Roll out a new CMS” “Overall site redesign” “Social...