Internet and mobile marketing for fashion and apparel

Fashion and Apparel Purchase Outlook and...

What categories of apparel purchases look promising at this point in time? Which types of apparel retailers can have some confidence in sales outlook for the remainder of 2010? A survey of 8,200 adults conducted in April 2010 provides some interesting information.  Of particular interest to fashion retailers is that one segment of consumers has set apparel as the most likely consumer goods category for increased spending in the coming months. The survey, conducted by BIGresearch in April 2010, and released by Acxiom divides apparel consumers into categories of generation...