Internet and mobile marketing for fashion and apparel

Increasing the Credibility of Online App...

Have you ever abandoned an online purchase because of doubts about the website and vendor? How many times have doubts stopped your customers from making an online purchase from you? What can you do to lessen those doubts? Establishing credibility is a key element to successful conversion of window shoppers into customers.  In the book Persuasive Technology by B.J. Fogg, the author analyzes what goes into online credibility. Credibility comes in four types, from least effective to most effective: Presumed – based on general assumptions in the mind of the user Surface...