Internet and mobile marketing for fashion and apparel

Apparel and Fashion Email Strategies –...

What are the most common email strategies fashion marketers employ? How often do they send emails? When do they send them? What do they say in their subject lines? We analyzed 231 emails from 100 fashion marketers from a one week period beginning July 10, 2010 to get some of these answers. How Often Do Fashion Retailers and Designers Send Emails? Emails Per Week Nbr Sending At This Frequency 1 56 2 20 3 17 4 4 5 5 6 2 7 1 8 2 14 1 Ok, who sent 14 emails in one week?  Bluefly!  Think carefully before subscribing to their email list!  And how...

Fashion and Apparel Purchase Outlook and...

What categories of apparel purchases look promising at this point in time? Which types of apparel retailers can have some confidence in sales outlook for the remainder of 2010? A survey of 8,200 adults conducted in April 2010 provides some interesting information.  Of particular interest to fashion retailers is that one segment of consumers has set apparel as the most likely consumer goods category for increased spending in the coming months. The survey, conducted by BIGresearch in April 2010, and released by Acxiom divides apparel consumers into categories of generation...

Selling Apparel on Amazon’s New We...

Amazon’s online success is well known – 105 million customers last year and revenue approaching $20 billion. Amazon has long provided a web store feature where third parties can sell merchandise.  They have now begun rolling out a new version of the Amazon webstore with features that should be particularly valuable to online apparel  marketers. For larger sellers one notable feature of Amazon is their massive scalability.  You will not outgrow their system.  Amazon is making their technological prowess widely available and easily accessible and affordable as a...

Increasing the Credibility of Online App...

Have you ever abandoned an online purchase because of doubts about the website and vendor? How many times have doubts stopped your customers from making an online purchase from you? What can you do to lessen those doubts? Establishing credibility is a key element to successful conversion of window shoppers into customers.  In the book Persuasive Technology by B.J. Fogg, the author analyzes what goes into online credibility. Credibility comes in four types, from least effective to most effective: Presumed – based on general assumptions in the mind of the user Surface...

1,000 Fashion blogs and how they rank...

There are thousands of fashion blogs serving many different purposes. Some are purely vanity pages, some are more like personal wardrobe diaries, some are serious commentary about the fashion zeitgeist. Which of these blogs are useful for fashion marketers? And when are they useful? And what are they worth? These are key questions that we set out to answer. The data shown below in this post is a first installment of this analysis. We located 1,000 fashion blogs, more or less randomly, and ranked them according to an established internet ranking tool. We have more...

Facebook, Online Marketing, 2010...

In a just released survey of 268 businesses, 91% said they plan to maintain or increase their online marketing budgets for 2010. The focus for online spending this year is clearly social media, with 73% of respondents stating that they will give it more priority than last year. In the survey, performed and made public by Isite Design, online marketing objectives for businesses were most commonly such statements as: “Increase sales” “More leads” “Stay afloat” “Global roll out of social media” “Roll out a new CMS” “Overall site redesign” “Social...

Google Secrets of Selling Dresses...

Who are the top five companies that Google shows when you search for “designer dresses” … and how did they get there? (If you are familiar with SEO concepts or just want to skip to the conclusions you can click here to go right to the summary and conclusions.) I searched both Google and Bing for “designer dresses”, and shown here are the top five for Google as well as their rank in Bing (these are for non-paid results, not advertisements). Google Page Rank Bing Page...

Google Ad Keywords in Fashion – A ...

Ever wonder what keywords the big fashion online marketers are targeting? Thinking about fashion Search Engine Optimization (SEO) and Search Engine Marketing (SEM) I did a quick study of online advertising keywords, choosing the five most popular women’s apparel companies from Yahoo’s widely used directory. So right off the bat, here’s something interesting – how many different phrases do you think the top five are using to snag clicks in their online search ads?  Check it out: Website Nbr of Phrases...

The Launch of Holijoli...

After many years of circling software, marketing and the apparel industry, with Holijoli I am finally bringing it all together. My aim is to help companies in the fashion business, in particular small and medium sized companies, develop more business by taking advantage of the whole new world of internet marketing that has taken over the media in the last ten years. As an engineer, my excitement of learning new things has been overwhelmed by the flood of new technologies related to marketing on the internet.  There’s SEO, search engine optimization, which if any...